Q5. How did you attract/address your audience?

My magazine contains certain aspects which will ensure that it will sell. Aspects such as the use of buzz words on the front cover will want people to buy the magazine. For example, on my front cover, I have used the buzz word of 'WIN' in big bold writing as part of my cover lines to ensure people that my magazine gives them the opportunity to be able to win something. This is a selling point as people would want to win something and because my magazine is based on the electronic and house genre, the competition should be similarly related to that specific genre of music. Therefore I decided that the competition is to win tickets to one of London's most popular electronic festivals which is EDC (Electro Daisies Carnival). This is another aspect that will get the magazine selling; that is that the magazine is mainly based on the main purpose of the magazine which is electronic and house music and because the fanbase for this genre is increasing, lots of fans of the magazine would want to buy the magazine to ensure that they get the latest news and information about the genre of music first. Receiving the latest news and information first is evident as the magazine involves a daily news section in its contents page. This leads to the uses and gratifications theory in which my magazine provides all factors which again, will want people to buy the magazine. As already mentioned, information and news is involved in my magazine as it consists of exclusive interviews from artists, daily news and information, articles and reviews which will keep the audience up to date with the latest electronic and house music information. My magazine also helps readers find reinforcement for personal value as they will be able to discover new music and artists as my magazine provides the audience with not only established but also upcoming artists which the audience may able to help identify themselves with as they will be able to discover new types of music from new different artists. Also the articles that are included in my magazine, are based on artists talking about themselves and that enables readers to find out that they are also very real people. The magazine also helps readers to escape from reality as they indulge in reading articles from artists which express a deeper look into their life than what is met by the public eye. My magazine also provides them with entertainment as it involves games and links such as using QR codes which will enable them to connect with the magazine to a next level. This consists of being able to use internet versions of the magazine which includes even more extras and bonuses such as videos and games. Other unique selling points involve readers being able to be featured in the magazine as a little tweet of the month box is located on the contents page where a reader is able to tweet in using the hashtag PPHONIC and could star in the next issue of the magazine.